Brand Consultancy
"Marketing is no longer about the stuff that you make,
but about the stories you tell" - Seth Godin
Often "Business as Usual" blurs the growth path.
We help you re-define and sharpen your Brand Communication.
We transform small companies into a powerhouse through
market analysis, competition mapping, website & social media audits, and recommendations & insights into
possibilities of breathing new life into your brands.
Integrated Marketing Communications
We assist you in creating synergies between brand positioning & values to obtain a common message across all communication channels, standard tonality, for more effective and efficient ROI's.
The key elements being -
Consistency || Coherence
Continuity || Complementary
Brand Strategy
We help you define -
Brand Purpose || Brand Values
Brand Personality || Brand Positioning
Brand Identity || Buyer Journey
Together these will work towards achieving your long term goals and communicating with your customers more clearly. The more consistent the communication, the more likely it is to attract and retain loyal customers.
Competition Mapping
For start-ups or companies launching a new product/service, we assist you with
Market Segmentation || Buyer Personas
Market Demographics & Psychographics
Evaluate Competition
Covert Gap into Ideas
Define competitive advantage
and finally craft a positioning statement.